I had the idea for my irreverent gift line for a while, I just had never really had the time to do anything about it. I had made gifts for friends and family. Until lockdown, an idea was all Word Craft Design Gifts was. Like everyone else I would imagine, I was down, glued to the news and not getting on with anything for the first few weeks of the 100 day lockdown. I soon realised I had to be doing something and launching Word Craft Design is what I chose to do!
It wasn’t easy. It all took a lot of planning, design work and bashing down doors. I had to find suppliers of raw materials and print presses still trading! I worked day and night on my designs like a thing possessed. All the ideas were in my head and bursting to come out but it takes time. I had to get the designs down, website up and materials in. My family were worried I was overdoing things (which I was) but I had that – “it’s now or never” feeling so I pushed on.
The rest of lockdown was spent learning how to use my shiny new print press from video tutorials online, as there was no way I could go on a course or travel anywhere for instruction. When everything was finally ready to go – it felt surreal. I had a bit of a wobble I will admit. Had I done the right thing by starting up during a pandemic? I’m not a lady who lunches – I have bills to pay, family, pets to consider, a home to keep going…
Skip forward 6-7 weeks after launch: People are telling me they love the gifts, We’ve been in the Telegraph, Huffington Post and in The Sun. I’m still a baby business and its hard work and long hours but the best thing of all and what keeps me going, is the emails and messages I’m getting. I love hearing that my gift line is making people laugh and smile.
#BoostYourBrandChallenge #WordCraftDesignGifts #InappropriateGifts